How marketing psychology can help you connect with your audience

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Photo by Ian Schneider on Unsplash

Nonprofits often think of branding as how they want to present themselves. Though true, effective branding is actually how they present their donors.

Nonprofits struggle with connecting donors to the mission. You may have this same challenge. You try to communicate how good and important your work is. You try to show the impact that you’re making. You try to emphasize the necessity for donations… but it’s just not clicking with your audience.

The problem isn’t that your donor doesn’t care about the cause. …


Why there’s reason to hope for the oppressive state.

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Image by Thomas Evans on Unsplash

An oppressive country, a starved and brainwashed people, and crazy dictator; those are the thoughts most people conjure up of North Korea.

While there’s truth to that, the perception can be hindering the empathy and hope we need to be part of a movement to free North Korea. That movement is already happening, and the liberation of the North Korean people will happen sooner than you think. The only question is if you’ll be part of that movement when it happens.

There’s a Level of Apathy Towards North Korea


From stocks to cryptocurrency, here are different ways to get new donations.

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Image by pch.vector on freepik

Has your nonprofit’s fundraising growth hit a plateau? Do you feel like you’ve tapped out your current donor base?

Though there are always things you can do to maximize donations from your supporter pool, sometimes the well does start running dry and you need to look for other revenue streams.

When the reach and impact of your mission depends on your revenue, you need to look outside of traditional donations and diversify your fundraising efforts.

This involves diversifying your fundraising sources, such as individual donors, foundation grants, corporate sponsorship, or paid products.

It could also mean diversifying your fundraising opportunities…


On the current events of the terrorist attack on the US Capitol…

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Image by Ralph (Ravi) Kayden on Unsplash

Since *some* Christians like to use God, the Bible, and “Christiany” language to justify their positions, let’s go full Christiany.

12 years ago, one of your own brothers in Christ, a man who professed and clearly articulated his faith in Jesus, became president. Yet because he had the wrong name, the wrong color, and belonged to the wrong political party, you slandered him. He had moral interpretations of Scripture and subsequent policies that may have differed from your own, yet you accused him of being the antichrist. …


The 3 key metrics I look at for the overall health of an organization.

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Image by Freepik Stories

“We run ads and post on social media, but no one’s interested in our nonprofit.”

That was what one nonprofit director said to me in a recent conversation.

My response was this: “How do you measure interest?”

That’s a question few nonprofits consider. Sometimes we have this notion that if we “do fundraising activities,” the donations will come in. But there is a journey that donors take, and “interest” can look like a lot of different things.

How do you gauge interest or engagement from your potential donors? …


How the most informed person in the world fell for a satirical post

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Image by Author

Let’s talk about truth, opinions, bias, mistakes, theories, conspiracies, fake news, and satire.

Recently, an individual who had unrestricted access to the best information in the world, shared something that was clearly satire to the average person, yet he believed it was true.

But when we look at the amount of misinformation that is spreading through our society, this confusion about truth isn’t all that funny, as it affects everyone.

What is Actual Truth?

Truth is what’s real, also known as facts or reality. …


But why they keep on happening.

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Photo by cloudvisual.co.uk on Unsplash

They’re obviously rude and annoying. It’s apparent to the other conversationalists and any audience. It’s also increasingly frustrating when it’s constant.

They reveal arrogance and self-infatuation. The interrupter thinks what they have to say is more important, and assumes the other participants and audience agree.

They’re purely emotional and never intellectual. They happen mid-thought of the other person, indicating that the interrupter is not actually processing that thought, but vomiting their immediate feelings mixed in with half-baked ideas.

They’re an attempt to compensate for logical inferiority. A strong and well-formed argument requires taking in everything the other person is saying…


How to clarify the how, what, and why of your organization

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Photo by Jamie Street on Unsplash

Every nonprofit and business has a version of a mission statement (at least they should), and some include a vision and values statement as well. Some organizations focus too much attention on it, spending countless hours trying to hash out the perfect wording. Other organizations don’t care enough and throw together something generic and meaningless.

Mission, vision, and values (MVV) statements serve an internal and external purpose. Internally, they help guide what an organization does, where it focuses its time and energy, how it operates, and what it says “yes” and “no” to. …


4 simple methods your nonprofit can implement right away

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Why do your donors give?

That’s a fairly important question to know. It affects how you communicate with them, keep them engaged, and find new donors.

Having worked with and in a lot of nonprofits, I’ve found out that most just guess. They make a general assumption that donors think their organization is important and want to support that work. That may be true, but it’s very generalized.

Donors have internal motivations for wanting to give, and nonprofits need to understand and connect with those motivations. …


Publishing weekly, what I earned, and what I learned.

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Photo by William Iven on Unsplash

In May of 2019, I decided to start writing on Medium. I had already been blogging on and off for the past decade or so. Money trickled in though the Google Adwords or through clients as a result of my marketing blog.

The thought of being paid directly based on how reader’s interacted with my articles was intriguing, so I gave it a shot.

For the past year, I published an article almost weekly — sometimes less, sometimes more. I’m not a professional writer — I consider myself a hobbyist. …

Steven Ma

Blogger, Photographer, Vlogger, Consultant

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