Increase donations by changing how you think and do marketing — There are a lot of different ways to get more donations — more compelling storytelling, greater project transparency, better marketing, simplified donation processes, more creative fundraising activities — but these are all secondary. The single most effective thing you can do to grow your fundraising is to change the way…

How to Marie Kondo your digital life — In the same way that physical clutter can negatively impact your life, digital clutter can do the same thing unless you remove it. Our digital lives have changed drastically over the past 20 years. Having a digital camera, an email address and a home computer were all novelties. …

My experiment with habit building and personal growth — This year, I’m doing New Year’s resolutions differently. Why am I publishing this in February? Well, that might give you insight into how my resolutions are going so far. I intended to publish this in January, you know, when everyone’s thinking about resolutions. …

My 4-part system to a password that’s easy to remember and hard to guess. — Everyone around me is always forgetting their passwords. My family, my coworkers, my clients… maybe you’re one of those people. But passwords are problematic. You have to choose between one that’s easy to remember but not secure; or one that’s secure but hard to remember. Now I know that there…

Examples of how to ask people to give monthly to your nonprofit — A solid, growing monthly donor base is essential for the long-term sustainability of your nonprofit. But you already know that. The question here isn’t why, but how. The answer is actually quite simple: ask. Ask your audience to give monthly. It’s easier said than done though. In my experience helping…

5 Simple Ways to Tweak Your Messaging — More important than how your website looks is the message that it communicates. A modern and visually appealing website is necessary in establishing a professional brand for your nonprofit. But how you communicate your mission to those website visitors is critical for acquiring new donors. I’ll share 5 ways to…

How marketing psychology can help you connect with your audience — Nonprofits often think of branding as how they want to present themselves. Though true, effective branding is actually how they present their donors. Nonprofits struggle with connecting donors to the mission. You may have this same challenge. You try to communicate how good and important your work is. You try…

Why there’s reason to hope for the oppressive state. — An oppressive country, a starved and brainwashed people, and crazy dictator; those are the thoughts most people conjure up of North Korea. While there’s truth to that, the perception can be hindering the empathy and hope we need to be part of a movement to free North Korea. That movement…

From stocks to cryptocurrency, here are different ways to get new donations. — Has your nonprofit’s fundraising growth hit a plateau? Do you feel like you’ve tapped out your current donor base? Though there are always things you can do to maximize donations from your supporter pool, sometimes the well does start running dry and you need to look for other revenue streams. …