My 4-part system to a password that’s easy to remember and hard to guess.

Photo by Dan Nelson on Unsplash

Everyone around me is always forgetting their passwords. My family, my coworkers, my clients… maybe you’re one of those people.

But passwords are problematic. You have to choose between one that’s easy to remember but not secure; or one that’s secure but hard to remember.

Now I know that there are password managers — I use one. They store passwords so you don’t have to remember them. And ideally, you use them to generate randomized strong passwords that you don’t have to remember.

The problem is I don’t want to log into my password manager every time I want to…


Examples of how to ask people to give monthly to your nonprofit

Photo by Hannah Busing on Unsplash

A solid, growing monthly donor base is essential for the long-term sustainability of your nonprofit. But you already know that.

The question here isn’t why, but how.

The answer is actually quite simple: ask.

Ask your audience to give monthly. It’s easier said than done though. In my experience helping other nonprofits to grow their recurring revenue, the challenge I encounter is both mental and practical.

So in this article, I’ll go into both the mindset of asking for monthly donations along with some tangible steps on how to do it. We’ll cover:

  • How to ask
  • Who to ask
  • When/where…


5 Simple Ways to Tweak Your Messaging

Photo by HalGatewood.com on Unsplash

More important than how your website looks is the message that it communicates.

A modern and visually appealing website is necessary in establishing a professional brand for your nonprofit. But how you communicate your mission to those website visitors is critical for acquiring new donors.

I’ll share 5 ways to improve your nonprofit website to more effectively fundraise. These aren’t cheap hacks or trendy tactics. They’re core essentials that speak to the basics of donor communication. But they aren’t hard to implement either, it’s just a matter of tweaking the messaging you already have.

Share the Emotional and the Practical

In communicating your mission to potential…


How marketing psychology can help you connect with your audience

Photo by Ian Schneider on Unsplash

Nonprofits often think of branding as how they want to present themselves. Though true, effective branding is actually how they present their donors.

Nonprofits struggle with connecting donors to the mission. You may have this same challenge. You try to communicate how good and important your work is. You try to show the impact that you’re making. You try to emphasize the necessity for donations… but it’s just not clicking with your audience.

The problem isn’t that your donor doesn’t care about the cause. …


Why there’s reason to hope for the oppressive state.

Image by Thomas Evans on Unsplash

An oppressive country, a starved and brainwashed people, and crazy dictator; those are the thoughts most people conjure up of North Korea.

While there’s truth to that, the perception can be hindering the empathy and hope we need to be part of a movement to free North Korea. That movement is already happening, and the liberation of the North Korean people will happen sooner than you think. The only question is if you’ll be part of that movement when it happens.

There’s a Level of Apathy Towards North Korea


From stocks to cryptocurrency, here are different ways to get new donations.

Image by pch.vector on freepik

Has your nonprofit’s fundraising growth hit a plateau? Do you feel like you’ve tapped out your current donor base?

Though there are always things you can do to maximize donations from your supporter pool, sometimes the well does start running dry and you need to look for other revenue streams.

When the reach and impact of your mission depends on your revenue, you need to look outside of traditional donations and diversify your fundraising efforts.

This involves diversifying your fundraising sources, such as individual donors, foundation grants, corporate sponsorship, or paid products.

It could also mean diversifying your fundraising opportunities…


On the current events of the terrorist attack on the US Capitol…

Image by Ralph (Ravi) Kayden on Unsplash

Since *some* Christians like to use God, the Bible, and “Christiany” language to justify their positions, let’s go full Christiany.

12 years ago, one of your own brothers in Christ, a man who professed and clearly articulated his faith in Jesus, became president. Yet because he had the wrong name, the wrong color, and belonged to the wrong political party, you slandered him. He had moral interpretations of Scripture and subsequent policies that may have differed from your own, yet you accused him of being the antichrist. …


The 3 key metrics I look at for the overall health of an organization.

Image by Freepik Stories

“We run ads and post on social media, but no one’s interested in our nonprofit.”

That was what one nonprofit director said to me in a recent conversation.

My response was this: “How do you measure interest?”

That’s a question few nonprofits consider. Sometimes we have this notion that if we “do fundraising activities,” the donations will come in. But there is a journey that donors take, and “interest” can look like a lot of different things.

How do you gauge interest or engagement from your potential donors? …


How the most informed person in the world fell for a satirical post

Image by Author

Let’s talk about truth, opinions, bias, mistakes, theories, conspiracies, fake news, and satire.

Recently, an individual who had unrestricted access to the best information in the world, shared something that was clearly satire to the average person, yet he believed it was true.

But when we look at the amount of misinformation that is spreading through our society, this confusion about truth isn’t all that funny, as it affects everyone.

What is Actual Truth?

Truth is what’s real, also known as facts or reality. …


But why they keep on happening.

Photo by cloudvisual.co.uk on Unsplash

They’re obviously rude and annoying. It’s apparent to the other conversationalists and any audience. It’s also increasingly frustrating when it’s constant.

They reveal arrogance and self-infatuation. The interrupter thinks what they have to say is more important, and assumes the other participants and audience agree.

They’re purely emotional and never intellectual. They happen mid-thought of the other person, indicating that the interrupter is not actually processing that thought, but vomiting their immediate feelings mixed in with half-baked ideas.

They’re an attempt to compensate for logical inferiority. A strong and well-formed argument requires taking in everything the other person is saying…

Steven Ma

Blogger, Photographer, Vlogger, Consultant

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store